By Olivia Cross


Runway study is a method of evaluating and studying information of runway and how things are done in the show. There is presentation of a new clothing collection on moving bodies for an audience. The moving bodies are referred to as platform models. A new collection is produced by a designer, brand, company, or group of companies. Designers uses models whose role is to promote, display or advertise commercial products in runway analysis.

The parade of moving bodies makes up an essential feature of a fashion show, and has given rise to the modeling profession as well as to a range of conventions of movements, poses and looks. It is accompanied by music which emphasizes the rhythm of movement and blocks out other sounds from the overall impression. The moving bodies are predominantly female models.

For a run way to be a success it has to have audience, photographers, designers and models. The moving bodies are required to have some attributes like a certain inch height, kilograms and a body size that suits the designer outfit. For female models they ought to have a minimum of 5.7 inch and male should have a minimum of 5.11 inches. Models ought to have outstanding physical appearance, the bony cheeks and fierce eyes. Courageous and boldness should be one of models qualities to make him or her unique being.

In the event, models have to showcase different designs, make overs as in change of hairstyle and make up, do the catwalk and posses for photos in all angles if possible. Runway basically showcases outfit because the audience prefer clothes as compared to any other form of product in the fashion show.

Runway models who are more experienced are the one likely to be hired in a high fashion show. Most of them sometimes create their own product line also go into acting. Some goes ahead and launch their own television series, Reality shows and programs. Some supermodels opens modeling agencies to nurture young talents in high commercial models. Some models regardless of their types can appear in the magazines as the face of it or another product.

Catwalk fashion shows vary from one dimensions to the other one. It helps in cultural diversity and models are in different forms that includes; supermodels who are highly ranked models, plus size models are the models who represent people with bigger bodies. Fitness models advertise ways to shape up your body by exercising and visiting the gym plus drinking a lot of water. Health models basically advertise the way to eat proper food and proper personnel hygiene.

Designers showcasing their products on the run way, it is a good method and way of advertising since some audience especially celebrity buys the outfit immediately they are on the spot once they like the outfit.

In the world today the runway being a female dominated industry is now having male models on the show. This has benefited the designers who makes male outfits and it has opened an opportunity for both the designer and the model due to job creation.




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