By Ruthie Livingston


When facing government allies or foes, politicians often need help. They turn to various international lobbying firms, or just domestic ones, to assist in pleading their causes. They have a variety of top-notch companies with reputations in various fields. They need to select one with experience in their area of interest first and foremost.

Politicians have varying degrees of influence in their realm reflecting their track records and time in office. They enjoy vast influence in many cases as they rise through the ranks. They can use lobbyists to further a program in the public eye or with Congress for the purposes of legislation. This ploy gives them additional power to achieve their many goals.

Every politician has his or her rank within the general file. It depends on length of time in office. But personal influence may not always be enough, especially when it comes to public opinion. Lobbyists help them achieve a particular goal such as funding for a dam in their state or a new health program. Anything and everything can come under their purview.

Connections are the core of the lobbyists' power - as well as that of the initiating politician. Politicians and lobbyists are partners in their efforts to achieve goals. Thus, a lobbying firm must be carefully chosen to meet prevailing needs. It is odd that lobbying is often seen as a derogatory word, when in fact in depends on the issue in question. It denotes undue influence by people who are peripheral to the topic. It implies distorting the truth to achieve an end. But this is not so. Rather, it is a reputable field that helps shed light on an issue.

Lobbying firms are chosen based on need. If issues extend beyond the country, an international company is desirable. If not, a smaller domestic firm might suffice. You must inquire and get referrals to be sure of who you are hiring. Success is often correlated with the background and experience of a lobbyist. When it comes to government legislation, there is no better route. It is almost expected. Many non-profits have used the practice with good results as well. They have programs to support and they cannot achieve funding on their own.

Most lobbying occurs within the arena of legislation as it is ongoing. Politicians who are expected to make decisions on behalf of others prefer to be in the know. It can be done efficiently through the lobbying system. The importance of the right people cannot be overemphasized. You can do research, check credentials, look at track records, and get referrals. You have to consider domestic versus international reach and what knowledge is required.

It is difficult to anticipate results and you must rely on a combination of instincts and good judgment. There is no replacement for the right skills. Results are best attained with experience, as in any field. You want to put the odds on your side.

Thus background and experience must be weighed and assessed any way you can. Length of time in the lobbying field is mandatory to guarantee best results. An interest in the issue at hand follows suit. It comes down to a combination of qualifications to make the best and wisest choice.




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