By Maria Gibson


Determining the price of a product has many factors to consider, especially concerning those in the production side. It takes a while to calculate the suggested retail price for them. Hence, an artificial intelligence pricing solutions was made to help them.

Its creation is thanks to the efforts of IT specialists and computer engineers with the cooperation and help of business managers. An AI capable of self learning is incorporated in it. Companies can choose one from the varying brands depending in purpose and usage

Dynamic pricing solutions make use of machine algorithms that learns as the employee inputs details on its system. It considers the buying patterns of consumers and the movement of industry markets when determining the product price. It is beneficial to companies because they can monitor which of their products are more popular to the public.

Wise Athena offers cost effective software solutions in order to provide optimal pricing, as well as trade promotions, to consumer packaged goods or CPGs. This software makes use of both predictive AI and econometric science. Its AI is able to understand the strategies in sales and in business of their company and compare it with that of their competitors. When a new product is launched, it is able to automatically input product details and specifications. It can calculate potential gains and losses as well to help them in determining ideal product volumes to compensate with the predicted losses.

Perfect Price on the other hand keeps up with the always changing market dynamics. It is able to do highly accurate forecasting due to its AI. As an effect, the right price is delivered constantly.

It has algorithms which creates its predicative ability. Due to this, companies can do varying product simulations for their respective product lines. They can also identify which products are strong and which are weak in consumer markets in all their branches.

Large and small chain hotels can use the software Pace. This is the leading software used in this type of service industry. Its makers believe in always putting the right price. This is good to have because most of the time, hotel bookings are seasonal. Hence, it targets the revenue management of the hotel which the software help revolutionize with the combination of gathered data and computer science.

Strongly competitive companies would like access in regards to numerous details of product pricing of their competitors. Incompetitor can give them that information which will then be analyzed and compared, especially details in regards to the modifications done to their products. This software can compare and calculate marketability of similar products between them. Any results produced are taken seriously so that the company can keep up with their sales on their products. The information however it is able to gather is limited to those in e commerce. If a particular competitor does not do it, then they shall manually gather data for comparison and analysis.

Of all pricing software listed, Navetti PricePoint is the most comprehensive. It claims to manage, control, and measure optimal pricing through its machine learning algorithms and analytic methods throughout the pricing process. They presented the latest version which consists of more modules to help companies in pricing, as well as templates in their reports.




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